It's one of many companies making that leap: Adoption of AMP ads is growing The innovation continues in the AMP format. Form support is now available with <amp-form>. Here are two examples showing this in action: Finally, she talked about <amp-bind>. With this, you can add custom interactivity to your pages beyond using AMP's pre-built components. It's a quick way to do it using a safe subset of JavaScript. AMP Updates by Ranna Zhou of Search Marketing Expo - SMX Motor Trends Case Study Next, Scott Sala from iProspect. He shared a case study for Motor Trends, based on their launch of AMP in July 2016. They initially launched
AMP on half of the content on the site. After about a year, mobile traffic growth exceeds that of the site as a whole: Increase in organic traffic: 85% Increase in mobile organic traffic: 124% AMP's share in mobile has also increased dramatically: The share of AMP jewelry retouching service in mobile traffic has increased The details of this traffic growth, and the rise of AMP as a part of that traffic, make for an interesting graph: Automotive trends have seen strong growth in traffic Sala also provided a really interesting look at the promises of the AMP platform and the actual results achieved.
Here's a quick overview of that: Not all of AMP's promises have been kept However, they have dug into the causes of some of the negatives shown above. For example, like most publishers initially, Motor Trends created AMP pages like regular landing pages, without an optimized funnel. As for lower CTR (click-through rate)? You might think that their presence in the AMP carousel should increase the CTR. But what happened was that with the carousel placement, they got 6.5x impressions, and the